the brief

The BBC commissioned Sun & Moon to illustrate a thought provoking animation on homelessness for their iWonder web resource. The reasons people find themselves on the streets are many, and vary from person to person. This animation details how any of us could fall into homelessness.


our process

Working closely with the iWonder team, we employed a dark graphic novel style approach – we wanted the seriousness of this subject to hit home and found hand drawn realistic character designs and settings worked perfectly. We were able to convey information in a comic book style setup with each scene set into a comic panel with detailed comic book illustration, motion graphics and a tiny bit of traditional 2D animation.

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Although hard to believe, homelessness continues to be a big problem in the U.K

 the result

The animation can be seen here on the BBC iWonder website and forms part of a much wider discussion on homelessness serving as an introduction to further case studies, advice on surviving the streets and ways to help those who have become homeless.

For more information on homelessness visit Shelter and Crisis, national charities for homeless people.

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