the brief

The Woodland Trust approached us to create ten animations for their Tree Charter campaign. The videos would feature high profile celebrities explaining the importance of trees in our everyday lives and urge viewers to add their name to the Charter.

our process

Using a digital 2D approach we created an almost paper cut out style of movement to complement the playful nature of the charming caricatures created by children’s book author and illustrator Duncan Beedie. Subtle moments of humour, along with the compelling content helped to make the animations feel sincere, authentic and hand-made.

the animation is AMAZING !!! – Eamonn Holmes

the result

The client was very happy with the outreach and engagement with over 1 million views on Facebook alone. The quality and charm of the animations along with the celebrity endorsements compelled people to sign the charter.