the brief

Living DNA needed a set of animations to launch their exciting new brand and help explain how to use their DNA ancestry kit. Working with the concept of characters comprised from DNA molecules we certainly had our work cut out.

the process

In close partnership with the client we developed a visual style and created characters for their brand, producing a series of ten animations to explain how the Living DNA kit works and the results you can expect to receive. Working with client scripts and storyboards we designed and built various characters from the past to help show the journey through your ancestry. From initial graphical 2D designs, complex CG models we created and rigged to allow for a particle effect.

‘Draw-overs’ helps to get the models looking just right…or at least the way the director wants.

the result

A ‘particularly’ complex project that resulted in some great content for the client and helped to launch and explain their new brand to the world. Here’s a short edit from across the ten films: