With a new logo to unleash upon the world, E4 approached artists and studios to come up with weird and wonderful ways to share it with their audience. We hit them with a bunch of concepts and it was the party in a mouth that tickled their taste buds.
With the camera diving Inception style into mouth after mouth, scale was a challenge. Even with our smallest character being one centimetre tall, that still made our tallest character over 58.3 kilometres high! 3DS max simply couldn’t cope with our harebrained scheme so some technical wizardry was required with the scale switching in each mouth. Science!!
and now… celebrity come dine with me
We’re honoured to be amongst the talent that has brought E4’s new logo to the small screen. E4 champions new and experimental entertainment and we’re proud to play our part in that.