the brief
Binkies are new range of girls’ footwear from Clarks Shoes and a loveable trio of bunnies, best friends and playmates, created by illustrator Kim Geyer. Clarks shoes asked us to bring these characters to life in a short promotional animation that introduced the brand and showed each bunny’s character.
![Binkies_Brief_B](https://www.sunandmoonstudios.co.uk/wp-content/uploads/2016/03/Binkies_Brief_B.jpg)
our process
We wanted to stay faithful to Kim Geyer’s illustrative style, so we used traditional animation techniques (albeit digitally). This allowed us to keep the hand-drawn quality and sensibilities of the original artwork and create smooth fluid movements, adding to the overall charm and appeal. We then composited the hand-drawn vector animation together with the digitally painted backgrounds, distressing it to give it the texture of pencil drawings with a watercolour effect.
![Binkies_Process_A&B](https://www.sunandmoonstudios.co.uk/wp-content/uploads/2016/03/Binkies_Process_AB-1.jpg)
![Binkies_Process_C](https://www.sunandmoonstudios.co.uk/wp-content/uploads/2016/03/Binkies_Process_C.jpg)
A loveable trio of bunnies, best friends and playmates.
the result
A super-sweet film with a hand-crafted aesthetic, which not only stayed true to the beautiful illustrations but enhanced them by bringing them to life.
![giff_binkies_1](https://www.sunandmoonstudios.co.uk/wp-content/uploads/2016/03/giff_binkies_1-1.gif)
![Binkies_Result_D](https://www.sunandmoonstudios.co.uk/wp-content/uploads/2016/03/Binkies_Result_D.jpg)