the brief
Clarks approached us to help them with a global TV and cinema advertising campaign to promote their Jack Nano and Daisy children’s shoe ranges. The adverts needed to showcase the current range of shoes, which include a free toy and game download. Clarks also asked to develop in-store point of sale images, a 2D comic builder, and mini-website for the brands.
our process
In Jack’s case we designed and built a rich futuristic world, ruled by an army of oppressive virus-releasing Nanohunters. Jack digitises into the app to defeat the evil robot forces with high-octane, fast-paced action that puts you in the driving seat.
For Daisy, there’s a fashion show to put on and she’s going to be late. Along with Daisy you dive into the app and whizz through her wardrobe of designer gear before hitting the catwalk, getting snapped, and becoming the next style icon.
Jack Nano is on a mission and he needs your help!
the result
A super-slick sci-fi adventure and some seriously sweet fashionista fun. The ads were shown globally on television and in cinemas. Clarks were really happy with the result. And so were we.
